Original copy of Mastering Product Experience in SaaS, from Aptrinsic. By Nick Bonfiglio, Mickey Alon, and Myk Pono.

Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you're using traditional marketing tactics, you're likely struggling to scale your business quickly. That's because conventional marketing techniques focus on engaging prospects and users outside of the product.